Before and After Home Staging
“After being on the market for 2 years, why isn’t my house selling?”
While on the phone sensing the frustration in her voice, I listened and knew before asking for the address to view the listing what the problem was. The online photos.
The sellers have a lovely home that is well maintained and immaculate. There is nothing ‘wrong’ with the home. The problem is that is there is a disconnection between who is living in the home now and who the target market is.
When this home was purchased about 25 years ago, it was to create a home to raise a family. The current owners are about to retire and relocate South. This home needs to be marketed to who they were 25 years ago.
WHAT I DID:
Staged it and took new listing photos. This did not need a major overhaul.
Edit a few items with in each room.
Rearrange the furniture in the basement.
Bring in 2 parsons chairs for the kitchen to replace the bulky existing chairs.
Car filled with decorative accessories to set the stage for new photos to appeal to the target market.
Take and edit new listing photos.
HOW MUCH DID IT COST?
2 hours on site
1 hour to edit photos & send to Realtor & homeowner
The cost of staging is less than the first price reduction.
If you have a listless listing, call for staging help. Staging bridges the generation gap