My 10-year journey in the Staging business

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Ten years ago I started my own business. Like anything worthwhile in life, being a small business owner has its ups and downs. Being the first person in this area of the Hudson Valley to offer professional Staging took a lot of convincing. It still does.

Organically, I was meant to do what I am doing. As a young girl, I loved rearranging my room. In high school, with a strong interest in art, I remember designing a room for a project. My teacher said I was a natural.

One thing I truly believe, when something is meant to be, it will be. The universe has a way of grabbing your attention, providing endless opportunities. Thankfully, I listened.

It would take years before I studied interior design. At 39, I went back to school on a part time basis. The Sunday New York Times somehow ended up in my home and I read an article on Real Estate Staging, I registered for training. Soon after, I trained to learn Redesign.

In 2005 I started my business. A reporter wanted to do a piece on my unique services. Problem was, I didn’t have any clients yet. Not wanting this opportunity to pass up, I suggested the paper run a contest for a room redesign. The editor loved the idea.

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Based on photos, I selected the winner and ended up on the cover and centerfold of the Home section. I made suggestions for every contestant over the next few weeks, which turned into my Claudia’s Corner column. Today it runs every other Sunday in the Times Herald Record’s Home Section.

At the last minute, I was asked to fill in as a speaker for a Hudson Valley Builders Association meeting. The idea of public speaking terrified me. The late Jean Rowe, past executive director, would not take no for an answer. She wanted a power point, which I never did. She told me to find someone to show me. My children showed me.

To this day, I think fondly of Jean Rowe and how she pushed me out of my comfort zone. The presentation was a success. I don’t remember much of that night due to nerves but I do remember what Jean said to me after the presentation. Jean hugged me and said, “You did an outstanding job! It was informative with a lot of photos. These builders are visual so they needed the power point, which is why I insisted on it. More importantly, you held their attention. I watched the crowd and every one of them was listening to you.”

A few years ago, I was asked to teach a staging class last minute, the scheduled instructor pulled out. With a busy schedule, I found myself agreeing to teach a 6-hr class and putting together another Power Point. I now teach at multiple locations and have shortened the length of time of the class. These classes are geared for the home seller before they put their home on the market.

It was an honor to be nominated by the NJ Chapter of The Real Estate Staging Association and ended up winning 2011 Professional Stager of the Year in the Northeast. Entering on my own was not even on my radar.

The best parts of the last decade are the people I had the honor of working with. There is nothing more personal than working with someone in his or her own home. I would repeatedly hear, while preparing their home for sale, “We should have been living like this all along”.

During a few recent classes and consultations I find myself repeatedly saying, “Cream always rises to the top” referring to homes for sale. The success rates are quite real and tangible if you know the formula of how to properly market a home for sale.

A special heartfelt thank you to all who played a part in this journey and to the many opportunities that presented itself.

Staging instructor: Christine Rae
Redesign instructor: Ann Anderson
Reporter, Times Herald Record: Deb Botti
Former GO Home and Features Editor, Times Herald Record: Karen Harris
Past Executive Director of Hudson Valley Builders Association: The late Jean Rowe
My Power Point Instructions: Aston & Preston Jacobs
SUNY Ulster Kingston Continuing & Professional Program Coordinator: Linda Corsones
NJ Chapter of RESA: Fondly known in 2011 as the Jersey Girls plus 1 (I was the plus ‘1’ from NY)

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Definition of Staging: The act of preparing a home for sale in the real estate marketplace. The goal is to make a home appealing to the highest number of potential buyers, thereby selling a property quickly and for more money.

Definition of Redesign: is using what is in the home to create a fresh new look.
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The TV Easel

Claudia’s Corner – The TV Easel

2nd Floor View-7CJ

(Featured in the Times Herald Record on March 22, 2015)

My last column was about spring inspiration. It felt as if it would never stop snowing. Spring has arrived and it is finally warming up. The white stuff is melting away. Next month will be my 10th anniversary in business. Look for observations and lessons learned in an upcoming column.

One thing I will share is how much some of my clients have inspired me. There are some very creative people out there and I am honored to work with them.

Mark Lassen first took my House-Life Connection class in Newburgh at the Desmond Campus. He returned with his wife, Sheila, for my Staging Tips class. Sheila shared with me how much Mark enjoyed my House-Life class and started applying what he learned to their home.

The Lassen’s hired me for a staging consultation. We walked through their beautiful home and I made a few suggestions in a few rooms. We ended up rearranging their living room furniture to create a more comfortable arrangement for TV viewing, fireplace enjoyment and views to the back of their beautiful property. More importantly, the new layout created a more welcoming space to guests who enter from the front door.

Many rooms have competing focal points, which is usually the fireplace and the TV. In the Lassen home, the TV is next to the fireplace on an art easel. This was such clever way to mount a TV instead of the typical media cabinet.

How to mount a TV to an Art Easel

“We saw the TV easel combination in a high-end furniture store. It caught our eye as fitting in our house well but it was quite expensive. After all we had the TV and all we needed was an easel. We definitely wanted oak and we searched many artist supply shops and Internet sites. When we found the right one it only required a small amount of modifications to securely mount the TV to the easel. The TV had all the connection points since all of the flat screen TVs are built to be wall mounted”, says Mark.

Less is more

“One thing is true, reducing clutter in one’s living space reduces the clutter in ones mind. Our philosophy for our next home, wherever that may be, is that less is more. Thank you so much for sharing your ideas. We enjoyed the feedback and look forward to applying our revised “vision” of how to market our house and an improved way to live in it without clutter!”

 

The TV Easel Stand is a unique yet simple way to display a TV in a space.
The TV Easel Stand is a unique yet simple way to display a TV in a space.

Photo credit: Stephan Werk of stephanwerk.com.